Tag: Ireland

TaylorMade R11 Irons is a Beauty and the Beast

You know what its like when youre in the pro shop or one of the many discount golf stores: you pick up an iron and you just love the way it feels and looks and although you havent hit a ball in anger, you just know when you do, this club will deliver. Well thats how I felt when I took delivery of TaylorMade R11 Irons for sale.

When I first heard that TaylorMade was making the R11 irons I must admit I was thinking they would continue the white theme and carry this into the irons. I wasn’t sure how they would do this, but the design of the irons are quite traditional and are an improvement. The weight port is in the middle of the back of the iron held in place by a triangular piece of metal, and a screw which is used to hold it in place. For the longer irons their is a gap between the head port and the actual face, in the lower irons there is no gap and the weight port appears to be touching directly to the face.

There is nothing like the feel when the ball compresses against a well-struck iron. You can keep all your leather-on-willow cricket talk, nothing beats the sound of steel on thermoset urethane. Its what we spend hours on the practice ground to achieve. The little glint from their perfectly-formed face felt like the R11s driver for sale were calling to me, willing me to take them out with the promise (and technology) that they can make me feel those shots, hear that sound.

On the other hand, I had plans for these babies. You can tease me with that little glint, but lets see how you perform on the links of Ireland, in the cold and wet, in the early morning due and mist; or a late-night commando raid round Old Toms links at Roseapenna, the bubble-wrap undulations of The Old Links at Ballyliffin and the tight cropped fairways in the heat at Sligo GC.

Well they coped with them all: low punch shots into the wind, high lobs to make the most of a downwind, left to right, right to left, high fade, low draw, these beauties made shot-making feel easy. I didnt have the sand-wedge, but the 45-degree wedge coped with all the bunkers I got in. But most of all they were fun: the sound, the feel, was all I was expecting from them and more.

It was very noticeable that the launch of the longer irons was higher than I am traditionally used too. This was a very pleasant surprise as it allowed the ball to sit on the green whereas before I had trouble stopping the longer irons on the green. The ball lands on the green with plenty of spin, I found them to spin even more than my current irons. The longer irons also have a noticeably thin face and give the best price SLDR Driver a tingy feel that you can sometimes get with fairway woods.

I believe this is due to the ultra thin face but the performance of the iron, in terms ball flight, was not in anyway reduced. The long r11 irons in this set are truly a pleasure to hit, they really put my muscle-back irons to shame. I was not able to try the 3-iron, but I believe it would be easy to hit as well.

Source from: http://www.pfagraphics.co.uk/article-423-TaylorMade-R11-Irons-is-a-Beauty-and-the-Beast.html

Proctor & Gamble Launch Digital Beauty Magazine

Market leader, Proctor and Gamble is set to launch a free online magazine to promote its interest in the beauty industry. The magazine will be called Beauty Recommended and is to be the first digital publication to be sent out to P&G consumers; an estimated 1 million people will receive it, having registered on one of the companys microsite.

The digital magazine will of course feature P&G brands, Olay, Max Factor and Pantene to name a few. There will also be editorial features, interactive video content and an e-commerce section where consumers will be redirected to partner retailers, such as Boots and Superdrug.

Television adverts are running under the P&G banner, Transform yourself, yourself. This is a cross-brand marketing initiative launched as The Makeup Collection. The logo for this (created by Dewgibbons), will appear on advertising, packaging and online activity for all P&G products.

This FMCG giants ultimate goal is to increase online engagement with consumers and the launch of Beauty Recommended will undoubtedly have a major impact on its website traffic.

Ursula Colman of Brand Recruitment, regularly assists with the recruitment of marketing professionals for similar FMCG clients to Proctor and Gamble; she thinks this new marketing strategy will greatly increase brand awareness. She uses her extensive experience to compare P&Gs new innovative ideas to that of major clients based in the East; anywhere from Leicester to Norwich and from Chelmsford to Luton. Sharing the view of P&Gs Marketing Director ((Zaid Al-Qassab) for Beauty UK and Ireland, Ursula agrees that the magazine will form a platform for women to engage with its brands.

Celebrity Ambassadors, including Cat Deeley, will appear heavily in Beauty Recommended and makeup artists alongside hair stylists will give online tutorials on recreating professional looks from home.

This initiative comes after a customer insight survey found that as high as 92% of women feel the beauty industry neglect their opinions.

Creators of Beauty Recommended have coined the slogan Chosen by Experts, Reviewed by You in a bid to include its consumers on the overall running of the magazine. Readers will be invited to join the customer panel, as well as submitting reviews on the different products; thus leading to future content in subsequent editions.

For more information on current online marketing jobs or brand manager jobs in the Eastern region, please visit:
http://www.brandrecruitment.co.uk/jobs/show/7/Online-Marketing-Jobs